Record ID:
43713775 (Libraries Australia Authorities)
Authority type:
  • Name.
Heading:
Notes:
  • Associate Professor Adam was Australia’s first professorial appointment in electronic marketing, in 2001. He has co-authored nine of Australasia’s most widely adopted marketing textbooks and been lead author of two electronic marketing textbooks over a period of 17 years, and is a regular contributor to professional journals. His most recent co-authored textbook (Principles of Marketing. 4e, 2009) introduces discussion on key marketing metrics to undergraduate students. Dr Adam’s research interests concern use of digital marketing tools and technologies in direct and online marketing, and their impact on non-financial and financial organisational performance http://www.stewartadam.com/index.html
  • Managing on the internet, 1999: t.p. (Stewart Adam)
Cataloguing source:
  • AUC AUC
Authentication code:
  • anuc